Our choises

Senza sls/sles free

Senza sls/sles free

All of our shampoos are formulated without SLS and SLES (Sodium Lauryl Sulfate and Sodium Laureth Sulfate), which are considered aggressive and potentially irritating surfactants. Instead we chose to use a gentler cleansing agent, SODIUM COCETH SULFATE, derived from coconut. Using a more dermo-compatible cleansing product means protecting scalp health and balance over time.

Mineral oils and petrolatum free

Mineral oils and petrolatum free

Petrolatum (Paraffinum liquidum) is a refined petroleum product with film-forming properties that prevents correct transpiration and oxygenation of scalp and hair. We opted to replace it, where possible, with more dermo-compatible, naturally derived ingredients with the same properties, but fewer unknowns to health. The skin and hair must be free to do the most natural thing possible, i.e. breathe.

Silicones free

Silicones free

Silicones are inorganic polymers derived from silicon that are produced through chemical synthesis processes. Although it’s true that they give immediate softness and shine to hair, thanks to their film-forming effect, they prevent the penetration of the active ingredients since they occlude the scales of the cuticle. That is why we eliminated them, where possible, from our formulations.

Parabens and MIT free

Parabens and MIT free

Parabens and MIT are preservatives that have become the subject of controversy. Scientific research has not yet taken a definitive stance on whether or not they are harmful. While awaiting a response that dispels all doubt, we decided to use some alternative preservative systems. In particular, we use a biodegradable mixture of fruit acids for all our shampoos: Sodium Benzoate and Potassium Sorbate. For masks and conditioners instead we use a preservative mixture composed of Benzyl Alcohol and a naturally derived softening agent, Glyceryl Laurate (derived from palm oil).

Synthetic colourants free

Synthetic colourants free

All INSIGHT products are without synthetic dyes, with the exception of one product (Anti-yellow shampoo) in which the use of dye is unavoidable because it performs an action needed for the formula to work.

Allergens free (fragrances)

Allergens free (fragrances)

We chose to use only fragrances without allergens, so that our treatments will be as gentle as possible, even on the most sensitive scalps.