Customer Experience: how to win your clients over again and again

Find out how to create an effective Customer Journey that helps to strengthen your brand reputation and increase sales.

Salon Management

180 €

What you will learn in this course

Understand what the mechanisms are behind the choosing and purchasing process

Learn to design an effective Customer Experience

Understand what underlies every customer's decision around whether to purchase or not

Gain skills that will facilitate the completion of a sale, but also create customer loyalty

When and where does the process of selling a product begin? At the very first point of contact with the other, or rather, with our customer.

This course will provide you with the basics to create your so-called Customer Journey, the process that we all follow, as potential customers, from our first contact with a company or a service, until the moment when we decide whether to complete a purchase or not. A well-structured customer journey will prove to be effective, and allow us to acquire a satisfied, loyal customer, while also strengthening our brand reputation.

Business owners, salon owners, sales representatives, distributors, shop managers: for all those who want to better understand end customers' purchasing experience and develop their selling skills, maximising financial returns.

A short self-assessment test is included at the conclusion of the course, after which a digital document attesting that the training experience has been completed will be issued.

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