Visual merchandising

Suggestions and techniques for product displays to make a visit to the salon a real experience, and influence sales of products and services.

Salon Management

120 €

What you will learn in this course

Learn the most effective choices in terms of distribution and organisation of materials, to accompany the customer through their physical experience in the salon.

Learn the tricks of visual merchandising inside and outside the physical shop.

Find out how our sensory perceptions of the space around us, from colours to sounds, can inform our final purchasing experience

If it is true that the process of selling a service starts long before the customer enters the salon, it is just as true that the human factor remains the biggest competitive advantage in many sectors, especially in the field of services, to strengthen the existing relationship and create a new one. This course aims to illustrate and analyse the physical tools available in a shop, and the factors that can influence our sensory perceptions, predisposing us towards making a purchase or not.

Salon owners, shop managers, distributors and sales agents, who want to understand the efficacy and potential of the physical shop, and how to transform it into an experiential space.

A short self-assessment test is included at the conclusion of the course, after which a digital document attesting that the training experience has been completed will be issued.

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