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Insight launches its new plant-based pigments, 100% natural. Native is here.

From the encounter between the millennial tradition of Ayurvedic herbs and Insight's Phyto-cosmetic technology, comes Native, the new line of 100% natural dyeing herbs. An alternative to color your hair in a natural way.


The tradition of dyeing herbs has a millennial history. From ancient times, women and men dyed their bodies and hair using pulverized plants and roots. Over the centuries these traditions have mixed with the most diverse rituals, each traveling its own path in a place in the world, and have come down to us. Insight has chosen to make the seed of this ancient history germinate in the present, applying advanced phyto-technologies to the processing of raw materials, to create safe products with professional performance. An ancient tradition, rewritten in a modern way.

Natural alternative, professional result

Insight worked with dedication to the development of this line, the goal was to bring a real professional alternative to those who want to color their hair naturally, without having to give up a professional salon result. Thus was born Native, a complete line that includes three pure dyeing herbs, two pre-mixed blends and an entire haircare line to take care of the hair after coloring, and keep the shades intense and vibrant.

Let's see it together.

Native, a primary color palette.

There are three pure herbs in the Native line, like the three primary colors : the red of henna, the blue of indigo and the golden shades of cassia are our palette. By mixing these three shades, it is possible to create infinite color variations, from warm brown to the most vibrant black, passing through all shades of blond.

Together with these three primary shades, Insight has created two blends, a warm blonde and a brown, perfect for use alone or as a base to customize any color . All herbs are contained in resealable paper sachet:

The two blends:

  • Brown, 400 g
  • Blonde, 400 g

All herbs are enriched with oils organic Mongongo and Safflower , which combined with the beneficial properties of Ayurvedic herbs , known for millennia in many cultures and used in the medicinal tradition, help to fortify and nourish the hair, making Native a true and its own strengthening treatment, as well as a coloring product .

A Cosmos Natural certified haircare line

To complete the pigment collection, Native also includes a selection of haircare products designed to maintain the color and health of naturally treated hair. This line is Cosmos Natural certified and includes four products for a complete routine, from cleansing to drying.

Revitalizing Shampoo - 900 ml, 400 ml

+ Organic red grape and green tea extracts
+ Rice vinegar

A shampoo with an invigorating and polishing action, ideal to use after the coloring treatment, but also for maintaining the color at home.

Revitalizing Hair Mask - 500 ml, 250 ml

+ Organic oil linen
+ Organic oil of sesame
+ Rice vinegar

Mask with detangling and revitalizing properties. It brings nourishment and softness to the hair after coloring.

Hair Revitalizing Fluid - 150 ml

+ Organic extracts of ginseng and karkadé
+ Rice vinegar

A multifunctional lotion, with an invigorating and polishing action.

Nourishing Hair Elixir - 100 ml

+ Organic argan oil
+ Organic mongongo oil
+ Organic linseed oil

A blend based on natural oils, with an emollient and polishing action on the hair.

Natural color or result professional? From today with Native you no longer have to choose!

Discover the Native world and get inspired from the rituals of Nature.



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